Starbucks is coming to Chelsea. The international giant will open its doors early next week at 525 West 26th Street.
While Starbucks is a surprisingly mainstream choice for the neighborhood, it is also taking pains to blend in to Chelsea’s artsy vibe. The store does not look like a traditional Starbucks: it has beamed, unfinished ceilings, cozy couches and brick walls.
“There’s not one thing in there that tells you it’s a Starbucks,” an unnamed source told Commercial Observer: “it’s the only store of its kind.”
The store will serve the growing market that is spurred on partly by the High Line and the development at Hudson Yards.
“There’s a market there,” Commercial Observer’s source affirmed. However, it will have some local competition: RXR Realty’s Starrett-Lehigh building hosts its own cafeteria, ‘witchcraft, and a Martha Stewart Café.
William Elder, executive vice president of RXR Realty, remains optimistic that Starbucks’ arrival will provide healthy, not destructive, competition. “All these things can live great in the neighborhood together,” he told Commercial Observer.
“There goes the neighborhood,” BravinLee Programs’ John Post Lee told Artnet News.