Could Hudson Yards become an extension of the Silicon Alley? A number of tech organizations think so.

Hudson Yards has attracted a lot of attention from tech companies in recent months: The Alley Boost Startup Expo on Nov. 3 drew an estimated 60 startups looking to compete for top tech talent, and VaynerMedia recently signed for office space at 10 Hudson Yards.

Jason Malki, founder and CEO of Alley Boost, which organized the recent job expo, originally chose Hudson Yards for the job fair because of its lower-cost meeting space. However, pragmatism quickly turned to rapport when Malki went to visit the area.

“I don’t think it’s just smoke and mirrors,” he told New York Business Journal. “I really do think Hudson Yards is an inevitable extension of Silicon Alley.”

Malki suspects that the tech companies arriving for the expo might become enamored, too. “Bringing [the startups] out to Hudson Yards, I think, will open up the eyes of a lot of early-stage founders to that neighborhood in general,” he continued.

VaynerMedia certainly seems to agree: it recently signed for 90,000 square feet of office space at 10 Hudson Yards. VaynerMedia’s co-founder and CEO, Gary Vaynerchuck, wrote to New York Business Journal that Hudson Yards is a “signature location and ultimately an opportunity for us to establish a serious tech hub here in New York City.”

Developers are fixated on encouraging this trend. Vice president of Related Companies’ commercial leasing, Stephen Winter, told New York Business Journal: “Everything we do, everything we think about is how do we attract those people?” he said, referring to tech startups.  In other words: walk this way, Silicon Alley.