During his time as deputy mayor under Michael Bloomberg, Daniel Doctoroff sought to develop the far West Side. Now, he’s the CEO of a technology company – and he’s moving it to Hudson Yards.
Doctoroff’s firm, Sidewalk Labs, is working to develop new technologies that improve urban life. Funded by Google, the company’s goals include “making transportation more efficient and lowering the cost of living, reducing energy usage and helping government operate more efficiently.” Its offices are currently located in lower Manhattan.
According to the New York Times, the company “will take 67,000 square feet across a floor and a half at 10 Hudson Yards.” Its offices will open in August, and its lease will run for 10 years.
10 Hudson Yards will also serve as the home of Intersection, a tech firm Sidewalk and Google acquired last year. The company was created through a merger of two firms that were behind the Wi-Fi kiosks currently being installed on the streets of Manhattan.
Doctoroff served as Michael Bloomberg’s deputy mayor of economic development and rebuilding from 2002 to 2008. During that time, he attempted to lure the Olympic Games to New York by building a mammoth stadium where Hudson Yards is now located. The stadium would also have served as the home of the NFL’s New York Jets.
Although the stadium deal fell through, the Times reports that “zoning changes that accompanied the proposal paved the way for the current wave of development.”
Doctoroff, who coined the name “Hudson Yards,” told the Times that moving his firm to the area is “a little bit like coming home.”
In addition to his contributions to the Hudson Yards development, Doctoroff also helped turn waterfront space in Williamsburg and Long Island City into glittering high-rises.
Doctoroff told the Times that the Sidewalk and Intersection offices “will recall the look of the Bloomberg-era City Hall, where employees of all titles mixed in an open-floor layout.”